ACTUAL SOURCE

Concept

Actual Source is a design studio founded by Davis Ngarupe and JP Haynie. Their work spans a wide range of applications, including visual identities, publications, websites, packaging, apparel, and physical spaces, demonstrating a versatile approach to design challenges.

Visual Language & Motion

The studio's output suggests a strong emphasis on strategic and creative direction. While specific visual language details are not provided, their project examples like SATISFY and A24 indicate a capacity for sophisticated and contemporary aesthetics.

UX & Performance

Information regarding UX and performance is not detailed in the provided metadata. The focus appears to be on the strategic and creative aspects of design execution across various mediums.

Takeaway

Actual Source presents itself as a comprehensive design studio capable of handling diverse projects from branding to physical products. Their client list, including A24 and SATISFY, points to a high level of creative output and strategic thinking.