JO&SO

Concept

JO&SO presents a thoughtfully curated selection of unique hotels across Portugal. Founded by two sisters, the platform emphasizes personal recommendations and a passion for authentic travel experiences. It serves as a guide for travelers seeking distinctive stays beyond the ordinary.

Visual Language & Motion

The website features a clean and modern aesthetic, complemented by elegant typography and high-quality imagery of the hotels. Subtle animations and smooth transitions enhance the user experience, creating an engaging and visually appealing interface. The design reflects the sophisticated yet approachable nature of the brand.

UX & Performance

Navigation is intuitive, allowing users to easily browse hotels by region or desired experience. The site prioritizes a seamless user journey, ensuring quick loading times and responsive design across devices. Information is presented clearly, making the hotel discovery process efficient and enjoyable.

Takeaway

JO&SO is an excellent example of a niche travel platform that combines personal curation with a polished digital presence. It successfully captures the essence of discovering 'cool' hotels through a blend of beautiful design, user-friendly navigation, and a clear focus on quality.