On and On Studio

Concept

On and On Studio is a unique creative initiative that pauses commercial work for dedicated periods to explore new ways of creating and thinking. This approach allows for the development of work without predefined briefs or rules, valuing the process and evolution of ideas over a fixed end result.

Visual Language & Motion

The studio's output is described as an ongoing, expanding collage rather than isolated pieces. The emphasis is on instinctive creation and the exploration of edges, suggesting a dynamic and evolving visual language that is not strictly curated or finished.

UX & Performance

While not explicitly detailed, the description implies a focus on the journey of creation. The value is placed on the process itself, suggesting that user experience and performance are secondary to the exploration and development of novel creative outputs.

Takeaway

On and On Studio offers a compelling model for creative exploration and innovation by dedicating time to rule-free creation. It highlights the value of process-driven work and the continuous evolution of ideas, presenting a unique archive of creative moments.