Standards

Concept

Standards is a web-based platform designed for creating and managing brand guidelines and design systems. It aims to simplify the process for teams to build and maintain consistent visual identities and design languages across their projects.

Visual Language & Motion

The platform focuses on enabling the clear documentation of visual elements, including typography, color palettes, and iconography. While not explicitly a motion design tool, it facilitates the integration and presentation of design principles that can inform motion.

UX & Performance

Standards emphasizes ease of use and collaboration, allowing teams to design and share guidelines efficiently. The goal is to ensure consistency and improve the user experience by providing a centralized, accessible source of truth for design.

Takeaway

Standards offers a streamlined solution for organizations looking to establish and enforce strong brand consistency through well-defined and easily shareable design guidelines and systems.